About the Ambassadors

THE AMBASSADOR SCHEME – supporting the community

The Ambassador Scheme was established to provide an on-street presence in Halifax, creating a team of people giving additional support to the business community and to visitors to our town centre.

The role of the Ambassadors includes:-

• Customer service
• Reducing the fear of crime
• Signposting for new visitors
• Distribution of town centre information literature
• Marketing the town

The Ambassadors work closely alongside partner organisations including the Police, Ambulance and Fire Service, and provide:-

• Reassurance for town centre users
• Directions and tourism information
• Assisting with regular events

One of their most important tasks is routine and reactive patrolling, reporting incidents and issues such as graffiti, damaged phone boxes, broken paving and excess litter. These regular inspections and reports to the appropriate agencies play a vital role in ensuring the town centre remains attractive to visitors.

The Ambassadors are also trained to control and defuse difficult situations, reporting incidences of unsocial behaviour and providing an important on-street presence to discourage crime and improve the safety of town centre users.

Our Ambassadors work in zones right across the town and have an equal responsibility for all businesses in those areas, from multi-national companies through to smaller concerns.

Since the launch of the Ambassador Scheme in March 2003, our teams have reported and actioned over 1900 incidents, ranging from graffiti reports and criminal damage through to helping with lost children. During that time, reported crime has reduced by over 25% in the town.

Reported March 2003 – Feb 2006

* This figure includes wide ranging assistance given to Halifax town centre businesses as well as individual help and support to members of the general public.

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